01 — About Chaimitra
Why Chaimitra, Why Now
Built for the Tier 2–4 Indian market, Chaimitra is a snacking-led QSR where chai drives daily footfall and snacks drive profitability. With proven traction, 350%+ CAGR and 4 operational stores, we are now opening franchise partnerships across Eastern UP.
☕
900 Million Cups Daily
India drinks more chai than any other beverage. 72% of drinkers are dissatisfied with quality & hygiene — that's Chaimitra's opportunity.
📈
350%+ CAGR Since Launch
Revenue grew from ₹8.17L in FY23-24 to ₹1.25Cr+ projected in FY25-26. 4 operational stores, 12 new stores planned this financial year.
🏆
First-Mover in Eastern UP
Chaimitra is the only organized chai-snacking brand building a cluster across Basti, Padrauna, Kasia, Gorakhpur and surrounding towns.
02 — The Two Franchise Models
Choose Your Partnership Structure
Chaimitra offers two franchise models based on your situation — whether you own or have access to a commercial space, or prefer a purely financial investment with zero involvement.
Best Suited For
Property owners, shop owners with vacant commercial space, and landlords who want their space generating active monthly income.
Partner Provides
Commercial space (600 sq.ft min)
Electricity connection (3-phase)
Partner's Advantage
Space value + revenue share = higher effective ROI
Lower cash investment vs FICO
Puts idle property to productive use
Best Suited For
Salaried professionals, traders, NRIs, and businesspeople seeking passive monthly income without any property requirement or operational involvement.
Partner's Advantage
100% passive — brand manages everything
No property commitment or liability
Business FD-like structure with high returns
03 — Investment Breakdown
Complete Cost Structure
All amounts are one-time investments. There are no hidden costs, no construction surprises, no additional charges of any kind. Chaimitra guarantees complete store setup within the stated investment.
📍 FOCO — Investment
Store Design & Interior Fit-Out₹8,00,000
Kitchen Equipment & Setup₹4,00,000
Furniture & Fixtures (30-seater)₹1,00,000
Setup & Equipment Total₹13,00,000
Franchise License Fee (5 yrs)₹4,00,000
Security Deposit Refundable₹1,00,000
Store Operating Fund Refundable₹2,50,000
Space, Electricity & Water — provided by partner (not charged)₹0
Total Investment (FOCO)₹20,50,000
🏦 FICO — Investment
Store Design & Interior Fit-Out₹8,00,000
Kitchen Equipment & Setup₹4,00,000
Furniture & Fixtures (30-seater)₹1,00,000
Setup & Equipment Total₹13,00,000
Franchise License Fee (5 yrs)₹5,00,000
Security Deposit Refundable₹2,00,000
Store Operating Fund Refundable₹3,00,000
Location scouting & lease handled by Chaimitra — no cost to partner₹0
Total Investment (FICO)₹23,00,000
💡 Important: The Store Operating Fund (₹2.5L for FOCO / ₹3L for FICO) is a working capital buffer kept in a dedicated store account. It is used for monthly operations and replenished from store revenue each month. It is fully refundable at the end of the franchise term.
04 — Revenue Share Model
How You Earn Every Month
Chaimitra pays franchise partners 10% of net monthly revenue. "Net Revenue" is clearly defined to ensure complete transparency and zero disputes.
The Revenue Share Formula
Partner earns 10% of Net Monthly Revenue
Example at ₹5L gross monthly billing: Gross ₹5,00,000 − GST ₹23,810 − Discounts ~₹9,524 = Net Revenue ₹4,66,666 → Partner earns ₹46,667/month
Payment is made by the 7th of the following month via bank transfer. Monthly P&L statement shared with every payment.
Additional Monthly Brand Fee (Operational Support)
₹25,000
Revenue Royalty (5% of net)
₹8,000
Fixed Brand Support Fee
₹33,000
Total Monthly Brand Fee
This brand fee is already factored into the P&L and does not affect partner's 10% revenue share calculation. It covers central marketing, tech support, supply chain management and field operations team costs.
05 — Returns & ROI Projections
Your Earnings, Clearly Calculated
Projections based on actual performance of Chaimitra's best-performing store in Basti (monthly revenue ₹5L). Conservative estimates used throughout.
FOCO Model Returns
Property Owner
Total Investment₹20,50,000
Monthly Net Revenue (avg)₹4,66,666
Monthly Partner Share (10%)₹46,667
Effective Property Value (saved rent)+ ₹18,000
Effective Monthly Return~₹64,667
Annual Partner Earnings₹7,76,000+
Annual ROI on Investment~43%
Capital Payback Period~26–28 months
FICO Model Returns
Pure Investor
Total Investment₹23,00,000
Monthly Net Revenue (avg)₹4,66,666
Monthly Partner Share (10%)₹46,667
No property benefit applicable—
Effective Monthly Return₹46,667
Annual Partner Earnings₹5,60,000
Annual ROI on Investment~28%
Capital Payback Period~41–43 months
How Chaimitra Compares to Other Investment Options
| Investment Option |
Annual ROI |
Monthly Income on ₹20L |
Involvement |
Risk Level |
| Fixed Deposit (Bank) |
6–7% |
₹10,000–12,000 |
Zero |
Very Low |
| Rental Property |
4–6% |
₹7,000–10,000 |
Medium |
Low |
| Mutual Funds / SIP |
10–15% |
₹17,000–25,000 |
Zero |
Medium |
| ChaiMitra FICO |
~28% |
₹46,667 |
Zero |
Low-Med |
| ChaiMitra FOCO |
~43% |
₹64,667 |
Zero |
Low-Med |
06 — Working Capital & Loss Management
How We Protect Your Investment
A structured 3-layer working capital framework ensures the store always has funds to operate, your principal is protected, and there is complete clarity on what happens in every scenario — including slow months.
The Store Operating Fund — Your Protection Buffer
At the time of onboarding, partners deposit a Store Operating Fund (₹2.5L for FOCO / ₹3L for FICO) into a dedicated store account. Chaimitra draws from this fund for monthly operations. It is replenished every month from store revenue before any profit is calculated. This fund is fully refundable at end of franchise term and is never used for anything other than that specific store's operations.
1
Store Operating Fund (Per Store)
Deposited at onboarding — fully refundable
This is the first line of defence. Every month's operational expenses — raw material, salaries, rent, utilities — are drawn from this dedicated fund, then replenished from that month's revenue. Partner's capital is never directly exposed to day-to-day operational volatility.
₹2,50,000
FOCO Store Operating Fund
₹3,00,000
FICO Store Operating Fund
100%
Refundable at term end
2
Monthly Cash Flow Cycle
How money moves through the store every month
Chaimitra follows a strict weekly operational cash flow cycle to ensure complete accountability and transparency.
Week 1
📦
Procurement
Raw material sourced from store fund
Week 2–4
💰
Revenue Collection
Daily sales deposited to store account
Month End
📊
Reconciliation
P&L prepared, fund replenished
By 5th
📋
P&L Shared
Monthly statement sent to partner
By 7th
✅
Payment
10% revenue share transferred
3
Central Brand Reserve
Company-maintained buffer across all stores
Chaimitra maintains a central working capital reserve of ₹15–20L across all stores to handle supply chain bridging, new store launch floats (first 60 days), and any emergency situations. This is funded from monthly brand fees and royalties collected across the network — completely separate from partner funds.
07 — Performance & Loss Month Protocol
What Happens in Every Scenario
Complete transparency on exactly what happens in good months, slow months and difficult months. This is contractually defined — no ambiguity, no surprises.
Scenario A — Strong Month
Revenue ₹3.5L and above
Store Operating Fund is fully replenished. All vendor payments made. Partner receives 10% of net revenue by the 7th. Monthly P&L shared with full transparency. No intervention needed.
→ Partner receives full monthly revenue share. Business as usual.
Scenario B — Slow Month
Revenue ₹2L – ₹3.5L
Store Operating Fund absorbs the operational shortfall. Partner receives reduced revenue share (10% of actual net revenue). No fresh capital injection required from partner. Chaimitra's ops team investigates root cause and initiates a 30-day recovery plan.
→ Partner receives reduced share that month. Fund replenished in recovery. No capital loss.
Scenario C — Consecutive Loss
Revenue below ₹2L for 2+ consecutive months
Chaimitra issues a Performance Improvement Notice within 7 days. A 60-day structured recovery plan is executed — new location assessment, menu refresh, intensified local marketing. If revenue does not recover within 60 days, Chaimitra triggers the exit clause: Store Operating Fund is returned to partner in full, and exit terms are executed per agreement.
→ Partner's Store Operating Fund is protected. Clear exit path defined contractually.
Key Principle: In no scenario does Chaimitra require the franchise partner to inject additional working capital post-onboarding. The Store Operating Fund is the buffer. The company's central reserve handles exceptional situations. Partner's liability is capped at their initial investment amount — nothing more.
08 — Complete Operational Responsibility
Chaimitra Handles Everything
The franchise partner has zero operational responsibility. Chaimitra's team runs every aspect of the store from day one to day 1,825.
100% Managed by Chaimitra — You Do Nothing
✓
Store Design & Setup
Complete fit-out in 30–45 days
✓
Staff Hiring & Training
Recruited, trained and managed by brand
✓
Daily Store Operations
Opening, service, closing — all managed
✓
Raw Material Procurement
Sourcing, vendor management, restocking
✓
Menu & Quality Control
Standardized recipes, hygiene audits
✓
Marketing & Local Campaigns
Digital, ground activation, offers
✓
POS & Technology
Billing system, reporting software
✓
Monthly P&L Reporting
Full transparency, shared by 5th of month
✓
Brand Standards & Compliance
Regular audits, FSSAI compliance
09 — Model Comparison
FOCO vs FICO — At a Glance
A complete side-by-side comparison to help you choose the right partnership structure for your situation.
| Parameter |
FOCO |
FICO |
| Full Form | Franchise Owned, Company Operated | Franchise Invested, Company Operated |
| Space Required | Yes — partner provides | No — brand arranges |
| Total Investment | ₹20,50,000 | ₹23,00,000 |
| Store Operating Fund | ₹2,50,000 (refundable) | ₹3,00,000 (refundable) |
| Monthly Revenue Share | ₹46,667 | ₹46,667 |
| Effective Monthly Return | ~₹64,667 (incl. property value) | ~₹46,667 |
| Annual Earnings | ₹7,76,000+ | ₹5,60,000 |
| Annual ROI | ~43% | ~28% |
| Payback Period | ~26–28 months | ~41–43 months |
| Operational Involvement | Zero | Zero |
| Franchise License Term | 5 Years | 5 Years |
| Renewal Fee (after 5 yrs) | ₹3,00,000 | ₹4,00,000 |
10 — Onboarding Timeline
From Agreement to First Earnings
Typical timeline from signing to store launch. Chaimitra guarantees store setup and launch within 45 days of agreement and site approval.
2
Site Survey & Approval
Day 3–7
3
Store Fit-Out Begins
Day 8–35
4
Staff Trained & Ready
Day 35–42
₹
First Payment
End of Month 2
11 — Key Terms & Conditions
Important Agreement Terms
Summary of critical terms. A complete franchise agreement will be shared after initial discussion. All terms are final only upon signing of the formal agreement.
Franchise Term
5 years from store opening date. Renewable for additional 5 years with a renewal fee of ₹3L (FOCO) or ₹4L (FICO).
Revenue Share Payment
10% of net monthly revenue paid by the 7th of following month via bank transfer along with full P&L statement.
Net Revenue Definition
Gross billing minus GST (5%) minus platform/promotional discounts. Clearly documented in monthly statement. Not open to interpretation.
Brand Control
Chaimitra has complete operational control. Partner cannot interfere in hiring, menu, pricing, vendor selection or any operational decision.
Minimum Revenue Clause
If store revenue falls below ₹2L for 3 consecutive months, brand may trigger relocation, restructure or exit protocol as defined in the agreement.
Security Deposit
100% refundable at end of franchise term subject to no outstanding dues. Store Operating Fund also fully refundable at term end.
Territory Rights
Exclusive territory protection within defined radius of the outlet. No second Chaimitra store within the protected zone during active term.
Exit & Transfer
Franchise rights can be transferred to a third party with Chaimitra approval. Transfer fee of ₹1L applicable. Exit terms clearly defined in agreement.
This document is confidential and intended solely for prospective franchise partners of Chaimitra (AFBR Ventures Pvt. Ltd.). Revenue projections are based on Chaimitra's best-performing outlet (Basti, FY 2025–26) and are indicative only. Actual returns will vary based on store location, footfall, local market conditions and operational efficiency. The Store Operating Fund and Security Deposit are refundable as per terms of the formal Franchise Agreement. This document does not constitute a legal offer or binding commitment. A formal Franchise Agreement must be signed before commencement of any franchise relationship. © 2025 AFBR Ventures Pvt. Ltd. All rights reserved.