Own a ChaiMitra Express Outlet.
We'll Run It For You.
Bring Purvanchal's fastest-growing chai brand to your town — in a compact 300 sq.ft format, fully set up and operated by ChaiMitra. You invest and own; we handle everything else.
Purvanchal's Own Chai Brand
ChaiMitra started as a single chai outlet in eastern Uttar Pradesh with a simple belief: small towns deserve a chai brand of their own — clean, consistent, and trusted. Today, ChaiMitra operates four company-owned outlets and has grown into one of the region's fastest-rising food & beverage brands, built on real operations and real numbers — not projections.
A Massive Market, Barely Organised
India drinks over 900 million cups of chai every single day — yet in Tier 2, 3 and 4 towns, there is almost no organised, branded chai experience. That gap is the opportunity, and ChaiMitra is built specifically to fill it.
Everyday Demand
Chai is not a trend — it's a daily habit across every age group, every season. Consistent footfall, high repeat frequency.
Untapped Towns
The big chai chains chase metros. ChaiMitra is built for tehsils and small towns — where the demand is real and the competition is unorganised.
First-Mover Edge
Being the first trusted chai brand in your town builds loyalty that's hard to break. Early partners capture that advantage.
What is ChaiMitra Express?
ChaiMitra Express is our compact, high-efficiency outlet format — purpose-built for tehsils, small-town markets, high streets, and high-footfall corners. It delivers the full ChaiMitra experience in just 300 sq.ft, at a lower entry investment, and it's quick to set up and launch.
The FOCO Advantage
FOCO = Franchise-Owned, Company-Operated. You invest in and own the outlet. ChaiMitra runs it end-to-end — staff, supply, quality, everything. You get to own a business in a proven brand without quitting your job, learning F&B, or managing day-to-day operations.
You bring & own
We build & run
Investment Details
Transparent, all-on-the-table pricing for the ChaiMitra Express model.
Everything, End to End
The CapEx and franchise fee cover a fully built, fully staffed, ready-to-run outlet — not just a licence and a logo.
Complete Outlet Setup
Interiors, furniture, signage and branded fit-out designed to ChaiMitra standards.
Equipment & Machinery
All kitchen and service equipment required to run the full Express menu.
Initial Inventory
Opening stock of ingredients and packaging to launch smoothly.
Staff Hiring & Training
We recruit and train the outlet team on ChaiMitra recipes, service and SOPs.
Technology Stack
POS billing, inventory and a digital loyalty programme, set up and managed.
Supply Chain
Reliable ingredient and material supply through our regional hub network.
Launch Marketing
Grand-opening promotion and local marketing to drive footfall from day one.
Ongoing Operations
Day-to-day running, quality audits and continuous support — handled by ChaiMitra.
You Own the Outlet, You Earn From It
As the owner in a FOCO model, you earn from your outlet's performance while ChaiMitra runs it for you. A royalty of 10% + GST on sales applies as the ongoing brand and operations fee. Your returns depend on your location, footfall and how the outlet performs — which is exactly why we don't publish one-size-fits-all promises.
We Share Real Numbers, Not Dreams
Plenty of franchises will hand you an inflated return figure to close a deal. We won't. ChaiMitra was built on honesty — we'd rather show you the real economics of our operating outlets and let you decide with clear eyes. When we speak, we'll walk you through location-specific projections grounded in how our actual stores perform. No guarantees, no fine-print surprises.
From Enquiry to Grand Launch
Enquiry & Introduction
You reach out, we introduce the ChaiMitra Express opportunity and answer your questions.
Discussion & Location Review
We understand your goals and evaluate your location (or help you identify a strong one) for footfall and fit.
Agreement & Investment
Terms are finalised in a clear franchise agreement and the outlet investment is made.
Setup & Fit-out (30–45 days)
ChaiMitra builds out your outlet — interiors, equipment, branding — while hiring and training your team.
Grand Launch
We open your outlet with a marketing push to drive strong opening-day footfall.
Company-Operated & Growing
ChaiMitra runs the outlet day-to-day with ongoing quality, supply and support. You stay hands-off — and own the returns.
Where Express Works Best
The Express format thrives wherever people gather and footfall is steady.
The ideal partner is someone with the capital to invest and access to a good 300 sq.ft location, who wants to own a business in a growing brand — without the burden of running it day-to-day. No food-business experience required.
Frequently Asked Questions
Bring ChaiMitra to Your Town
If you're ready to own a compact, company-run chai outlet in a proven, fast-growing brand — let's talk.